Planning a company website can be tricky. Whether you are solely an online company or you also work offline, your website will become a key part of your business, so it’s important to get it right. A bad website will put off potential customers and could lose you a large number of sales. Here’s a checklist of things your site should include, which website designers can help you with. Check out also this GoDaddy Webinar video:
A Simple Address
Your web address needs to be simple, relevant, and memorable. Avoid using punctuation or numbers in the address, as these can make the address confusing and make search engine optimization more of a challenge. It’s also worth considering which extension to use. Many people will write “.com” without thinking, so it is important to buy this address even if your site will be hosted at “.co.uk” or “.org” extensions. Purchase the other extensions you think people will use and redirect them towards your actual site.
Make Sure the Site is Easy to Navigate
Good website designers will ensure that you have a site map which is easily found and navigated. Don’t forget that customers today want answers now, if not sooner! Try using the website yourself and ask some close family and friends to browse, too. If there is any confusion on how the site works, reconsider these areas before launching the site officially. It doesn’t have to be that you’re jumping into unchartered waters and lots of professional free advice is available on the Internet.
If a search engine can’t find your site, most of your potential customers can’t either. Discuss this with your website designers and ensure there is a search engine strategy in place so your website will get visitors. Include the relevant text on each page to ensure you rank highly where you need too. SEO does take time, and it needs an ongoing strategy and regular monitoring. Free websites are easy to make today so you may as well take advantage of these resources.
Tell the Customer What You Do
You can have an amazing website that is easy to find and navigate, which will really impress a visitor, but if people don’t know what you do, they can’t use your services. Have a clear description of who you are and what you do on the site, even if you are Director of Business Development, and ensure this is easy to find. Your home page should clearly tell the visitor what site they are on and what exactly that site is for.
Contact Information is Vital
Make sure this is easily found and that there are a variety of ways to contact the company. Provide an email address, a telephone number, and an address. Make sure these look professional, also if you’re working from your home. For example, an @yourbusinessname.com address will look much better than firstname.lastname@example.org. Make sure you respond to queries both by phone and email as fast as you can. Also, display hours of operation so customers know when to phone. Many people look for contact information to determine if a website is legit, so missing or hard-to-find contact information will cost you definitely customers.
Fresh, Regularly Updated Content
This will keep customers coming back and keep you ranking highly on search engines. This could be about new products, new ranges, or, if you have an integrated blog, new posts on this. Make a plan to regularly update your content, and stick to it even if you come across some all-too-frequent B2B roadblocks that pop up every now and again. If you find this time consuming, plan one day per week or two to write a lot of posts, and set these to automatically post at times and dates you set.
If your website contains all of the above, you have the right structure to have a successful and thriving online business. Your website can become a very valuable asset. With regular updates, it will become a platform that allows you to connect with fans and keep them updated, as well as show off your wares to make sales. What other website elements do you use to bring in business? Leave a comment!