5 roadblocks of B2B sales

B2B sales challenges are piling up as the clients are becoming more and more difficult with their purchasing decisions.

Sales goals are getting higher and higher and the organization is challenged with beating up low-performance results.


There are many challenges if you are in B2B sales because you deal with complex organizations and decision cycles. B2B customers are difficult to please and hard to convince. This is because they themselves deal with all internal procedures, budget limitations, and company politics.

As a startup, if you are operating in B2B, you need to organize your sales force and moreover put in place a proper sales enablement, especially after the early adapter acquisition phase.

Out of early adopter phase, your mission is to prove sales repeatability to fuel the growth.

Not an easy mission