I know that’s why you’re here – you want to know the secret to making your customers and prospects fall in a dead heap at your feet, like teenyboppers longing for the Fab Five or Justin Bieber.
Well, despite the name of this blog – the truth is, there is no magic love potion – at least, not how most people think about it.
You can’t buy one product or one course or one WordPress theme or opt-in box and have it slay your audience. It just doesn’t work like that. You can’t “make” someone buy your products or become screaming mimi fans, any more than you could make your spouse fall in love with you.
All you can really do is present your best side, playing up your strengths and hiding the little inconvenient things like the fact that you pour orange juice over your Frosted Flakes, or that you use four towels when you take a shower and leave them all in one sodden heap on the bathroom floor — at least until they’ve become so enamored of your good side that they’re willing to give you a pass on the other stuff.
As the old song says, “Accentuate the positive, eliminate (or hide) the negative.”
So figure out what YOUR positive is.
Are you a tech whiz, never having met a WordPress plug-in you couldn’t tame into submission?
Are you a people person, able to sway grumpy customers in a single bound?
Or maybe you just have the ability to show up, every day, day in and day out, like a finely tuned Swiss watch.
You’re not the flashiest thing on the block, but by gosh-darned, you are dependable.
That’s YOUR love potion. Use it wisely.