Brand YOU: Five Tips to Get It Right

You’ve likely heard how important it is to hit the ground running with your brand. The second you register your domain and get hosting, you should have a brand you can build toward. You need to make a statement in a busy market, stand out from the hordes, and show people who they are. To just start with a generic WordPress theme and stock photos is to risk obscurity. Or so says a recent article on the importance of early branding from Fast Company.

But you’ve probably also heard the recommendations to take action now and revise later, to get something out there as soon as possible, and to ship the beta. You can always make changes later, right?

So what is a new entrepreneur to do: Spend hundreds on a logo design from 99Designs, even though you’re not clear what you’re all about? Or to bide your time and build small, with the belief that it’s better to do it right once than to keep changing your mind and look like a five-year-old choosing between flavors of ice cream.
It’s not easy, being a business owner. In the words of Ursula the Sea Witch, “Life’s full of tough choices, isn’t it?” Here are five tips you can use to get your brand off to a great start, even before you’ve got all the avatars crossed and YouTube graphics dotted:

1. Start with what you know. You know yourself. You hopefully know more than a little bit about your market. So find an intersection between the two. If your goal (haha!) is to appeal to septuagenarian soccer players, then you know they’re going to be hip and active, and your site and logo and personality will need to meet them where they are. That’s actually a lot to go on.

2. Start with what you love. Don’t do something you hate. Period. Even if your mentor or coaching group tells you that website fonts have to be Helvetica, if you hate Helvetica, don’t go there. (And yes, even the font you use is part of your brand.)

3. Start small. You don’t have to pay thousands to get a logo designed, and then drop a few more hundred on a Facebook landing page and YouTube channel and Twitter background. You can brand yourself with a few colors, a catchy URL, and a related profile pic and “About” page. In fact, while logos are cool and all, your content brands you more than your graphics do. (Walmart would still be Walmart even if it didn’t that blue-and-yellow logo.)

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Dominating Facebook

Before I continue on with suggestions for making your presence known on Facebook, let me tell you that I don’t believe that everyone SHOULD be on Facebook. You need to go where your market is, and where you feel comfortable. Facebook may not be the correct place for you to focus if you are, say,

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Top 6 Ways To Be Happy At Work

When I graduated from college, I immediately landed a job. However, due to being unhappy at work, I applied for another job and another until it meets my standards of happiness at work. As a result, I ended up working what I love and loving the work that I have. Now I could say to

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The Importance of Play in Life

Interesting discussion that suggests those who play are happier, and conversely the ability to play makes us put away our aggressive nature, learn to be social, and increase our skills and abilities. Did you know the opposite of play isn’t work – it’s depression? What do you do for playtime for your kids? For you?

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Teaching Your Child to Respond Well to Anger

283hd712gdYou have taught your child skills for “using his words” to express anger and frustration in difficult situations. Through role-playing with you and a whole lot of on-the-playdate training, he has mastered the delicate art of self-control when it comes to handling his own angry feelings. On the flip side, how does your child do when it comes to receiving your anger or the frustrated words of playmates? Does he know how to respond to another’s anger with the same skill as he can express his own?

Help your child learn these three basic rules of responding to anger to help him complete his training in coping with anger—both his own and that of others:

1. Listen openly

  • Assure kids that angry words are like thunder—on their own they are nothing to be feared. Kids who can tolerate listening to angry words keep the door open for calming, healing communication.
  • Remind kids that they can be attentive and tuned in to what a person is saying regardless of whether they agree or not.
  • It is also important to teach kids the difference between listening openly when someone is expressing angry feelings and tolerating verbal aggression. No child deserves to be exposed to abusive words from anyone.

2. Avoid passive and aggressive behaviors

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Out of the Ordinary Activities 190

It’s important to do what you love and love what you do with your time. In high school that perhaps means being on a sports team, a member of a club, or maybe active in your student government. All very, very good thing (especially if you love doing them). But, then for some, “doing what

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Want the 4 Hour Work Week? Stop reading this now.

My experience in the beginning was that of fear and trepidation. Although I did read the 4 Hour Work Week and understood the principles, the thought of actually taking action upon them seemed unthinkable. I decided that I needed more information and knowledge before I continued. I scoured the internet for every resource on passive income, every blog, every book, every newsletter, and every free e-book that would come with signing up for a newsletter. I wanted to make sure that when I did it, I would do it right. I wanted to be as prepared as possible.

All that happened, however, was that I ended up more confused and overloaded with information than ever. Although I did find some wonderful blogs along the way, and the articles did address fears and concerns of mine, it still did not eliminate the fact that I had yet to take any definite action. I read about every lifestyle design blogger’s experience and their recommendations, but in the end, I was still only spending hours READING about lifestyle design and not actually doing any designing of my own.

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Introversion 101

High school was a difficult experience. I initially had a large group of friends and would hang out after school with them at a nearby pizza place. I wanted to be social but never enjoyed the large social interactions. I felt that I should have, but didn’t. I wanted to be able to hang out with lots of people and join in on large conversations but couldn’t. It took my a while to learn that there was nothing wrong with me- I was just an introvert.

There’s the unfortunate misconception out there that being an introvert means that one is anti-social, a recluse, and shy. When I recently told a friend that I’m an introvert, he replied, “No you’re not. You’re social. You talk to people.” Being an introvert is not the same as having a shy or withdrawn personality. It’s a type of temperament, something unchangeable. Our defining characteristic is that we draw our energy inwardly- from the inner world of emotions and ideas. Hanging out with lots of people or being in a bustling city will therefore drain our energy and overstimulate us. Extroverts, in contrast, gain their energy from the external world- activities, socializing, people, and places.

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